Monday, February 4, 2013

The wines of the DO Valdeorras appellation reinforce their presence in the Brazilian market.

A batch of 24,000 bottles will travel from the cooperative-winery 'Jesus Nazareno’ bound for the Brazilian market, along with high expectations of expansion in one of the emerging and most interesting markets for the wine industry.

A batch of 24,000 bottles of 'Menciño' is the way through which the wines of the DO Valdeorras appellation will be launched onto the Brazilian market. This was announced last week by the president of the cooperative-winery 'Jesus Nazareno', Manuel Fernandez, who explained that the Export Department of the company is, at this time, finalizing the details of the business deal.

As said by its president, the cooperative of O Barco and the vast majority of the wineries of the DO Valdeorras appellation bet on foreign markets a long time ago, being this the reason of their presence in countries like USA, Germany, Holland and Switzerland. He also added that finding new clients is not limited to foreign markets and that the cooperative-winery 'Jesus Nazareno' has been working for year with major national food chains, with very encouraging results.

The great time of the wine cooperative is endorsed by sales data; "This month we have sold 20,000 Euros more than last year" said Manuel. In this sense, the high prestige that the wines of the DO Valdeorras appellation have achieved abroad in recent years is confirmed, mainly based on the good balance of between quality and price.

To the high quality of the wines is added the increase in sales, which has been possible due to the high production of the winery. According to the data provided by its chairman, about 1,8 million kilos of grapes came in its facilities, not being the available deposits enough big to store that must and having to keep a consignment of 70,000 liter into several complementary tanks.

The great expansion of the winery over recent years has led the amortization of the new facilities, causing that the board of directors is looking into the possibility of distributing the capital and allow the entrance of new partners.

The consumer's acceptance of the wines of the DO Valdeorras appellation, along with the current socio-economic situation, have led the recovery of vineyards which for years haven't been worked, being these replanted with native varieties of Valdeorras.

This consolidates an expansion plan which bases its evolution and development on the production of top quality wines at competitive prices.

Manuel Fernández became the president of  "Jesús Nazareno" in 1986 and will remain in his charge four years more, after the associates ratified his position as head of the cooperative two weeks ago.
The short term plans of "Jesus Nazareno" contemplate the recovery of the old facilities of the cooperative, those from which the first wine of the company came out in 1963. Despite of this, this is a possibility that the governing board is still looking into and besides, the difficulties in finding funding are hindering its execution. However, the implementation of the project in several phases would allow to a more likely investment.

In this way, slow but surely,- like the process of elaboration of the good wine-, the wineries of the DO Valdeorras appellation continue to expand their prestige and recognition both nationally and internationally.

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