A batch of
24,000 bottles will travel from the cooperative-winery 'Jesus Nazareno’ bound
for the Brazilian market, along with high expectations of expansion in one of
the emerging and most interesting markets for the wine industry.
A batch of
24,000 bottles of 'Menciño' is the way through which the wines of the DO
Valdeorras appellation will be launched onto the Brazilian market. This was
announced last week by the president of the cooperative-winery 'Jesus
Nazareno', Manuel Fernandez, who explained that the Export Department of the company
is, at this time, finalizing the details of the business deal.
As said by
its president, the cooperative of O Barco and the vast majority of the wineries
of the DO Valdeorras appellation bet on foreign markets a long time ago, being
this the reason of their presence in countries like USA, Germany, Holland and
Switzerland. He also added that finding new clients is not limited to foreign
markets and that the cooperative-winery 'Jesus Nazareno' has been working for
year with major national food chains, with very encouraging results.
The great
time of the wine cooperative is endorsed by sales data; "This month we
have sold 20,000 Euros more than last year" said Manuel. In this sense,
the high prestige that the wines of the DO Valdeorras appellation have achieved
abroad in recent years is confirmed, mainly based on the good balance of
between quality and price.
To the high
quality of the wines is added the increase in sales, which has been possible
due to the high production of the winery. According to the data provided by its
chairman, about 1,8 million kilos of grapes came in its facilities, not being
the available deposits enough big to store that must and having to keep a consignment
of 70,000 liter into several complementary tanks.
The great
expansion of the winery over recent years has led the amortization of the new
facilities, causing that the board of directors is looking into the possibility
of distributing the capital and allow the entrance of new partners.
The
consumer's acceptance of the wines of the DO Valdeorras appellation, along with
the current socio-economic situation, have led the recovery of vineyards which
for years haven't been worked, being these replanted with native varieties of
Valdeorras.
This
consolidates an expansion plan which bases its evolution and development on the
production of top quality wines at competitive prices.
Manuel
Fernández became the president of "Jesús Nazareno" in 1986 and will
remain in his charge four years more, after the associates ratified his
position as head of the cooperative two weeks ago.
The short
term plans of "Jesus Nazareno" contemplate the recovery of the old
facilities of the cooperative, those from which the first wine of the company
came out in 1963. Despite of this, this is a possibility that the governing
board is still looking into and besides, the difficulties in finding funding
are hindering its execution. However, the implementation of the project in
several phases would allow to a more likely investment.
In this
way, slow but surely,- like the process of elaboration of the good wine-, the
wineries of the DO Valdeorras appellation continue to expand their prestige and
recognition both nationally and internationally.
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