Saturday, April 27, 2013

The wine of the DO Valdeorras closes an historical sale in the Brazilian market

Source: La voz de Galicia

 The cooperatives Jesus Nazareno from O Barco -covered by the DO Valdeorras appellation- along with Viña Admiral de Portas from Rías Baixas, have closed an historical sale of wine in the Brazilian market. Both companies have joined forces to sell, in a single order, 50,000 bottles of wine.

The business deal was hatched five years ago, after that the two companies participated  in Expovinis, the most important wine fair in Brazil. There, they came into contact with the wine club of Latin America, which has 25,000 members and headquarters in Sao Paulo.

The business deal has been closed with the club, which will hold a major promotional campaign. Viña Almirante and Jesus Nazareno will be the protagonists of  an article for the publication of the Latin American club, and the wines will come out on the market in a box containing two bottles.

The cooperatives expect that this deal will be first of many more in the future with the Brazilian market,  and are confident that their work will serve "to put a spear in this market" and to "increase Galician wine sales in this country."

To reach the agreement, both wines have had to overcome strict controls and a series of tough tastings. Both brands are called to make history in a difficult market, which from now on will enjoy with the excellence of a wine of the DO Valdeorras appellation.

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