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| Source: La voz de Galicia |
The
cooperatives Jesus Nazareno from O Barco -covered by the DO Valdeorras
appellation- along with Viña Admiral de Portas from Rías Baixas, have closed an
historical sale of wine in the Brazilian market. Both companies have joined
forces to sell, in a single order, 50,000 bottles of wine.
The
business deal was hatched five years ago, after that the two companies
participated in Expovinis, the most
important wine fair in Brazil. There, they came into contact with the wine club
of Latin America, which has 25,000 members and headquarters in Sao Paulo.
The
business deal has been closed with the club, which will hold a major
promotional campaign. Viña Almirante and Jesus Nazareno will be the
protagonists of an article for the
publication of the Latin American club, and the wines will come out on the
market in a box containing two bottles.
The
cooperatives expect that this deal will be first of many more in the future
with the Brazilian market, and are
confident that their work will serve "to put a spear in this market"
and to "increase Galician wine sales in this country."
To reach
the agreement, both wines have had to overcome strict controls and a series of
tough tastings. Both brands are called to make history in a difficult market,
which from now on will enjoy with the excellence of a wine of the DO Valdeorras
appellation.
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