Tuesday, December 7, 2010

The great-value prices treasured DO Valdeorras wines help overcome the crisis in 2010

The number of bottles sold in 2010 is close to 2009 in the Ourense´s Designation of Origin .

The great value price of the wines that D.O. valdeorresa conducive to the units sold in 2010 will equate to those of the previous season with numbers of around three million bottles, temporarily alleviating the crisis.

Prices ranging between six and eight euros per bottle in direct sales, and increase to between eleven and eighteen euros in restaurants, make that Valdeorras wines a successful bet by the consumer. Thus the number of units sold has declined over the previous year, unlike other designations that highlight their products at higher prices.This fact, factors such as specialization are helping consumers in this sector, positioning and promotional policies carried out since the Regulatory Council and the wineries and the boom and recognition that these wines are reaching an international level.

In any case, and from the Regulatory Council, we announced that the situation can be reversed if we maintain the current economic trend, as the budget deficit in the home can affect the purchase of a product that is not considered first need.

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